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Facebook Marketing

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Internet technologies & social media have enhanced our online experience. Fueled by the wealth of new online services, apps & a proliferation of websites, consumers moved to the world wide Web stating in 1995.As a result, the Internet advertising business grew tremendously & led the developers to turn their websites into portals. During 2004-08,Facebook(FB)emerged as a rival in dominating the social network industry worldwide. Social networks / media refers to group of people or communities who share a common interest, perspective or background. E.g: Facebook where we're connected to other people.  Facebook basics: a) Account set up  - At the home page, Facebook asks users for the basic information necessary to create profile: First & last name, email, gender, password & DOB. This set up help users to find friends on Facebook & build their network.  b) Friending - People who have the right to see info about you on Facebook. Facebook...

Leadership

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Martin Luther King Jr ,"A genuine leader is not a searcher for consensus but a molder of consensus".  A leader's job is not to do work for others, it's to help others to figure out how to do it themselves and to succeed beyond what they thought possible.   A leader who drives leadership standards and these standards actually differentiate between a leader and a follower.   There are some prominent protocols of a leader- a) Adaptability  -  is being able to react & absorb change. It includes fighting emergencies, switching gears & innovating ideas & continuous learning, adapting to different cultures.  b) Resilience  - is being able to recover & bounce back to a prior positive state or equilibrium when confronted with jolts.  c) Agility - is proactively sensing & re-directing to chart a new path to success by building new capabilities & stop doing what no longer creates value.  Some of us always f...

Freelancing – A career or an Option…

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A lucrative career in coming 2020 with No Boss, No rules and physical presence from anywhere at any time with handsome perks and a peace of mind. However, a trusty and pertinent platform is equally significant for any freelancer to deliver their services and get paid on time. Likewise, PPH gave me an exposure as a freelancer and still enhancing my unexplored skills. Furthermore, to establish freelancing as a long term career you must know your brand – How people should know you, recognize you. And to create so, you need to establish your Unique Value Proposition, develop your brand creative elements and a timely & disciplined communication with your clients. While above few factors seems easy to sound but difficult to imbibe however once you have, you can kick start your successful career as a freelancer rather as an option. A very well said by Arnold J. Toynber “The Supreme accomplishment is to blur the line between work and play”. It means that sitting at hom...